Brand Story

This is our moment!

In less than two years, Red Deer is hosting the largest multi-sport and cultural event for youth in the nation - the 2019 Canada Winter Games.

Expectations are high.

Our visual identity, communicated through our brand elements, shares the bold spirit of the 2019 Canada Winter Games Host Society and our community.

The geometric shapes showcase the structure and history that make our community unique. The angles reflect our momentum and are contrasted with the fluidity of our environment, our willingness to change and our welcoming spirit.

Our brand colours - red, blue and gold - are inspired by the passion of our community, the river on which we were founded and the growing golden fields that surround and support us.

These elements of our brand communicate to the rest of the nation that the 2019 Canada Winter Games will be an inspiring, life-shaping experience. This is our moment!