Canada Games National Partners have played an integral part in elevating the Canada Games brand.
It is the corporate support that allows us to go beyond base funding and meet hosting standards to deliver a memorable event that can create so much opportunity.
Corporate support allows our athletes to experience top notch venues, the best in national competition, the best in coaching and more fans and spectators than they have ever seen before.
The Canada Games are a stepping stone towards international and Olympic competition, all thanks to the support of our tremendous national partners.
In 2008, there were no Canada Games national partners. Today, 14 partners have engaged to take advantage of on-going visibility and continuity through a consistent relationship, including our most recent partnerships with Konica-Minolta, Panago Pizza, Shaw and OPIN. And thanks to all of their support, our momentum grows.
Here is a snapshot of what our remarkable national partners have done for us in recent Canada Games:
SportChek, a founding national partner as part of FGL along with Sports Experts, was the first National Partner to sign on back in 2008. They have been a dedicated partner and are one of the most recognized brands of sport retail in Canada.
Category: Sport Retail
Asset Ownership: Sport presenting sponsor of Cycling at the 2017 Canada Summer Games
Activations of the past:
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Teck, a diversified resource company committed to responsible mining and mineral development, is the official metal supplier for every gold, silver and bronze medal that is awarded at the Canada Games. The medals they produced for the 2013 Canada Summer Games and 2015 Canada Winter Games were extremely well-received by the athletes who stood on the podium.
Category: Mining and metals
Asset Ownership: Medals and medal presentation program
Activations of the past: Medal Unveiling, Medal Selfie campaign
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The Look Company has been a longstanding Canada Games partner that has ensured that competition venues at the Games showcase the spirit of the Canada Games through spectacular branded signage.
Category: Branded signage
Asset Ownership: Branded signage
Activations of the past: Canada Games Venues
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Building communities and supporting the development of people is at the core of Deloitte's mission. This mission is very similar to what the Canada Games strive for; delivering a unique, premium, nation building event and developping the next generation of national, international and Olympic champions. The synergy is quite apparent and has resulted in a dynamic partnership between Deloitte and the Canada Games.
Category: Audit & Professional services
Asset Ownership: Branded signage
Activations of the past: VIP Program
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The Canada Games are a recognized milestone event and an Olympic Pathway Program for our next generation of top athletes. Thanks to the generous contribution of the Canadian Olympic Foundation, together we provide young athletes with the opportunity to experience a multi-sport competition and prepare them for their athletic journey to the Olympic podium.
Examples of Canada Games alumni who have gone on to reach the Olympic podium include Catriona Le May Doan,Alexandre Despatie, Sidney Crosby, Mark McMorris, Cassie Campbell-Pascall, Lennox Lewis, and many more.
Category: Foundation
Asset Ownership: Medal celebrations
Activation: Olympic pathway
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Konica Minolta signed on as a Canada Games National Partner in 2014 and have proven to be an essential member of the team providing high-performance office products and attractive services and solutions.
Konica Minolta have actively engaged in their sponsorship through branded equipment, hosting and technicians that travel on-site at the Games to each office space to ensure all Konica Minolta equipment works properly.
Their branding can be seen on the Canada Games Flag Bearer vests (see photo below).
Category: Office equipment
Asset Ownership: Canada Games sport
Activations of the past: Flag bearer program
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Sage – a world-leading supplier of accounting and business management software to start-up, small, and midsized businesses, including the Canadian-developed Sage 50 Accounting–Canadian Edition and Sage 300 ERP lines – has been a Canada Games national partner since 2013.
Their activations of pin trading and "team behind the team" have been resounding successes in engaging with Canada Games attendees and giving well-deserved recognition to Mission Team staff.
Click on the video below to get an in-depth look at Sage's "Team behing the Team" activation.
Category: Accounting software
Asset Ownership: Pin Trading
Activations of the past: Team behind the team
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Shaw, Canada's leading network and content experience company, has been the Official Telecommunications Provider since January of 2015. Shaw has done a tremendous job in leveraging its leading internet and telecommunications services to keep the Canada Games connected.
As part of the partnership, Shaw also provides spectators and athletes with access to its Shaw Go Wifi network.
Category: Telecommunications, wireless
Assets: Sport presenting & GoWiFi
Activation: Shaw MIK
Shaw also provides media in kind (MIK) which is used to showcase athletes expected to perform well in the Games. Take a look at the video below that was produced by Shaw in the lead up of the 2015 Canada Winter Games.
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shaw
Panago Pizza signed on as a national partner in time for the 2015 Canada Winter Games where they fueled athletes throughout the Games.
Panago created a "Fueled by Panago" awareness campaign that was promoted through Panago locations across Canada leading up to the Games.
Panago was also heavily involved in athlete send-offs/athlete pep rallies for certain Provinces and Territories, providing food and beverages as support.
Category: Pizza
Assets: Food service, Athlete Entertainement
Activation: Fueling athletes
Take a look at this fantastic video they produced in advance of the 2015 Canada Winter Games in Prince George.
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Columbia has been a valued long-term partner of the Canada Games. They continually bring with them a wealth of experience, passion, and innovation.
Category: Sportswear/performance clothing
Assets: Volunteer uniform
Activation: Athlete gift, performance clothing
Their key activation of the past has been to produce the athlete gift that each competitor receives at the Games and to outfit the volunteer teams, the backbone of the Canada Games.
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KIMIK iT was brought on as a Canada Games national partner for the 2007 Canada Winter Games in Whitehorse where they implemented the registration software (Gemspro) for the Games. Ever since, Gemspro has been an extremely valuable asset for Host Societies to use for their registration process and is a terrific tool to research medal standings, results, athletes and any information about past Canada Games dating back to 2007.
Category: Registration software
Assets: Registration software
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OPIN is one of our newest National Partners and signed on to help create the one website concept that acts as the information hub for everything Canada Games. The comprehensive website features information about sports, high profile alumni and the history of the Canada Games, but also houses the detailed information for each future Host Society.
Category: Website development
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American Express Global Business Travel is the official travel provider for Canada Games Friends and Family. American Express Global Business Travel (GBT) equips companies of all sizes with the insights, tools, services and expertise they need to keep their travellers informed, focused and productive while on the road. With approximately 12,000 and operations in nearly 120 countries worlwide, American Express GBT empowers customers to take control of their travel programs, optimizing the return on their travel and meetings investments, while, more importantly, providing extraordinary traveller care.
Category: Travel Services
Activation: Friends and Family program
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