Through this sponsorship, DFC is the proud presenting sponsor of athletics, which includes track and field sports such as long jump, hurdles, shotput, short and long distance running, as well as many others.

“The health and well-being of Canadians is one of the reasons dairy farmers are so passionate about what they do, which is producing safe, nutritious, Canadian quality milk for consumers,” said Wally Smith, President of DFC. “We are so proud to partner with the Canada Games, which gives our youth an extraordinary experience that will stay with them all their life. As a dairy farmer, I look forward to seeing the athletes work and compete together, as teamwork is a value that all dairy farmers share with the Game’s participants.”

The Games will take place from July 28 to August 13, 2017 in Winnipeg, with approximately 4,000 athletes and coaches, and some 20,000 anticipated visitors. On average, 40% of Team Canada’s roster at the Olympics comprises of Canada Games alumni. DFC is also looking forward to working closely with Dairy Farmers of Manitoba during the Games to support the young competitors and highlight the benefits of Canadian quality milk.

“We are very excited to be part of the Canada Summer Games in Winnipeg through DFC’s sponsorship, and I know that all of those who attend, whether as an athlete, coach, volunteer, or visitor, will have a wonderful time in Manitoba this summer,” said David Wiens, Chair of the Board of Dairy Farmers of Manitoba and member of DFC’s Board of Directors. “Dairy farmers all across the country are proud of the positive contributions we make to the Canadian economy, and to the overall emotional and physical health of Canadians. We believe in the power of dairy to give Canadians a healthy future, especially for our young athletes.”

“We are thrilled to announce our partnership with Dairy Farmers of Canada, a recognized brand that aligns well with our objectives of promoting health and sport in Canada,” said Tom Quinn, Chairman of the Canada Games Council. “Dairy Famers of Canada’s passion towards promoting the benefits of milk to youth and athletes and the Canada Games’ passion towards developing our next generation of national, International and Olympic champions certainly go hand-in-hand. We look forward to seeing this dynamic partnership grow as we continue the promotion of healthy living across Canada.”

The announcement of DFC’s sponsorship of the Games comes just after DFC’s annual Lobby Day, which saw hundreds of dairy farmers from across the country come to Ottawa to meet with Parliamentarians. Additionally, the Games’ mascot Niibin attended the Lobby Day reception to the delight of Members of Parliament, farmers and stakeholders who attended.